Design Transitions

Inspiring Stories. Global Viewpoints. How Design is Changing

Authors: Joyce Yee, Emma Jefferies and Lauren Tan
Foreword by Tim Brown, CEO and President of IDEO

Design Transitions

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Authors: Joyce Yee, Emma Jefferies and Lauren Tan
Foreword by Tim Brown, CEO and President of IDEO

Discover where design practice is today – and where it will take us in the future.
Design Transitions presents 42 unique and insightful stories of how design is changing around the world. Twelve countries are represented from the perspectives of three different communities: design agencies, organizations embedding design; and design academics.

Design Transitions takes you across the globe in search of the most innovative design practitioners, and their answers to the question ‘How are design practices changing?’ From small practices to vast corporations, the renowned to the lesser known: these are the stories of people working at the fringes of the traditional disciplines of design. They have opened up their design worlds to reveal the methods, tools and thinking behind their inspirational work. Some of the organizations and individuals featured includes: Droog, BERG, Fjord, thinkpublic, FutureGov, Hakuhodo Innovation Lab, DesignThinkers Group, INSITUM, Optimal Usability, frog Asia, Ziba, Banny Banerjee, Ezio Manzini, Carlos Teixeira and Adam Greenfield.

Design Transitions is divided into three sections:
Section I: Changing Practices features 25 stories from design practices in a range of disciplines.

Section II: New Territories features 5 organizations introducing and embedding design approaches into their core practice and operations.

Section III: Viewpoints features 12 interviews with leading design academics, offering additional insights and a critical perspective on the key themes that have emerged from our case studies and interviews.

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Book Sample

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See a preview of the Design Transitions book.

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Book Sample

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How We Captured Stories

Read about our process to capture stories of how design practices are changing from around the world.

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Buy the book directly from BIS Publisher based in the Netherlands

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Authors

JOYCE YEE, PhD is a senior lecturer at UK's Northumbria University's Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels.

EMMA JEFFERIES, PhD is an independent design consultant and founder of Design Doctors.

LAUREN TAN, PhD has worked as a designer in various capacities in graphic design, management consulting, service design and social design.

Authors

Joyce Yee

Joyce Yee, PhD

Joyce Yee

JOYCE YEE, PhD is a senior lecturer at UK’s Northumbria University’s Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels. Joyce holds a Master of Arts in Visual Communication from Central Saint Martins College of Art and Design (UK) and was awarded a PhD in Design from Northumbria University. She has over 10 years working experience in a wide range of academic and professional environments as a graphic, interaction and service designer. Joyce has published regularly since 2003 and her research is bound by a common theme of exploring and identifying how designers develop and improve their own practice. Design Transitions enables Joyce to continue her interest in codifying the value and role of design beyond its current professional boundaries. More information on her research and design interests can be found at www.designdictator.com

Emma Jefferies

Emma Jefferies, PhD

Emma Jefferies

EMMA JEFFERIES, PhD is an independent design consultant and a dyslexic troublemaker. Her natural habitat is out in the wild, consulting with global innovation and design teams in places like South America, Asia and Europe to improve the way they innovate. Working under the name of The Design Doctors, she pulls together networks of great minds from academia and industry to support the further development of design’s role in the innovation space. She holds a Multimedia Design degree and an internationally award-winning Design PhD from Northumbria University, UK on enhancing visual practices. Emma’s dream is to create a new living global ecosystem, in which innovators and governments come together to explore, rethink and provide new local solutions to the challenges faced by people with dyslexia. More information on her activities can be found at www.emmajefferies.com

 

Lauren Tan

Lauren Tan, PhD

Lauren Tan

LAUREN TAN, PhD has worked as a designer in various capacities in graphic design, management consulting, service design and social design. She has more recently been involved in building design capabilities for innovation in not-for-profit organizations and in government. Lauren holds a Bachelor of Design Honours degree from the University of Technology Sydney and a Master of Business degree from the University of Sydney, Australia. In 2012 Lauren was awarded a PhD in Design from Northumbria University, UK. Her research investigated the Design Council’s Dott 07 (Designs of the Time 2007) design programme looking at the changing role of the designer. Design Transitions continues Lauren’s passion for observing, writing and sharing innovative uses of design in our complex world.

Reviews

Review by Professor Mike Press on his blog 
'...One of its many unique aspects is the truly global span that it achieves in terms of its research and analysis. ..Design Transitions is an essential read for all students and practitioners of design.'

Review by Rosa Te Velde on the 'What Design Can Do' blog.
'It is common for books of this sort to discuss issues on an abstract, utopian level. Design Transitions, however, tries to balance theory and everyday design practice, and it succeeds.'

Review by Ben Matthews on the FutureGov blog.
FutureGov asked their design team and their twitter network to respond to the 7 ways in which design practices are changing.

Review by Dounia Ouchene on Faciliteer Atelier  (In Dutch)  (Translation in English using Google Translate)
The change DNA: design facilitates transition (and vice versa)

Reviews

Review by Professor Mike Press on his blog 
‘This book looks at contemporary design practices, with a particular emphasis on service/social design, and current design thinking, based on profiles of companies and interviews with specialists. One of its many unique aspects is the truly global span that it achieves in terms of its research and analysis. It is also written in an accessible style while embracing a range of issues and developments. Design Transitions is an essential read for all students and practitioners of design.’

Review by Rosa Te Velde on the ‘What Design Can Do’ blog.
‘It is common for books of this sort to discuss issues on an abstract, utopian level. Design Transitions, however, tries to balance theory and everyday design practice, and it succeeds.’

Review by Ben Matthews on the FutureGov blog.
FutureGov asked their design team and their twitter network to respond to the 7 ways in which design practices are changing. For example, on the transition which highlights how designers are doing things differently –  leading to a major shift in the business models of design practices, challenging the current economic and social paradigm, a comment made by Anna Cook, Design Strategist is ‘Because of the rate of change, our tech skills will become less important. Our adaptability, inquisitiveness, and creativity more so.’

Review by Dounia Ouchene on Faciliteer Atelier  (In Dutch)  (Translation in English using Google Translate)
The change DNA: design facilitates transition (and vice versa). In this post, Dounnia, a strategist working in Agentshap NL (a Dutch government agency advising on Sustainable environment and (energy) innovation) shares her reflection of the book launch in Hotel Droog, Amsterdam.

Contributors

42 Incredible Stories | 30 Organizations | 12 Experts | 16 Countries | 6 Design Disciplines

News

Press, events, and other information

Press Release, Press Images and Vimeo Channel
Download our Press Release and Press images (10mb folder) of the Design Transitions book. If you required further information, get in touch. Visit our Flickr site for images of our recent launch events in Amsterdam and London. We also have a Vimeo channel featuring videos of our talks and panel discussion relating to the book.

News about Design Transitions
Click on the 'READ MORE' button to read about where the book has been and where the book will be next. We have recently launched the book in Amsterdam and London. We have also been featured on a number of sites such as the Design.nl site, an international portal for everyone interested in Design from the Netherlands and the What Design Can Do.

Conversations during the Panel Discussion at the London Launch

This video provides a quick overview of the conversations that took place during the Design Transitions book launch. It features issues and points raised by some of the panel members which include, Dan Harris from Fjord, Professor Mike Press from Dundee University, Joanna Choukier from Uscreates and Andrea Siodmok from Design Synthesis. To view other videos from this event, which includes an Introduction and the full length Discussion that took place, go to this dedicated channel:vimeo.com/channels/designtransitions

Get In Touch

Drop us a line. Follow and contribute to how design is changing.

Follow us on twitter (@DesTransitions)  or contact us directly (@jsheau@dremmajefferies@laurentan). Click on the 'READ MORE' button to send us an email. We have a Design Transitions Vimeo Channel featuring discussions and talks given during the two book launches in Amsterdam and London.

Get In Touch

Drop us a line. Follow and contribute to how design is changing.

Follow us on twitter or contact us directly through the form.