Inaugural book launch @Hotel Droog, Amsterdam
We had our first official book launch event at the iconic Hotel Droog in Amsterdam. Where better to have our first celebration of the book at where it all began in the first place. DesignThinkers Group was our first case study to be explored and have been advid supporter of the project ever since. We were very lucky to be joined by a few of our contributors, Arne Van Oosterom from DesignThinkers Group, Erik Roscam Abbing from Zilver Innovation, Agata Jaworska from Droog and Caio Werneck from Minas Gerais Office of Strategic Priorities (all the way from Brazil via Berlin where he is currently residing). We had a great turn-out with over 50 people attending from a range of public and private organisations such as Frog, Up, SYBY and Eden Speikerman. Pictures from the night can be accessed on our Flickr site and films of the talks will be published soon! Thank you to our friends and supporters for helping us celebrate a very special night.